‘Gulp’ is a short, animated film which explores the cause and effect of cow milk consumption. It exposes the well-kept secrets of dairy industry practices, emphasising the broad contrast between the on-farm violence and normalisation of drinking dairy within our society.

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This films purpose is to educate and spread awareness on the issue of dairy farming violence. There is not nearly enough awareness on this topic, and it is barely talked about – ‘Gulp’s’ objective is to change this. This film is for those who continue to separate their morals and beliefs from their actions. Let’s address how individual actions have a direct and negative impact on dairy cows, how each and every person who drinks milk is enabling violence through their purchases.